Crunchyroll is the destination for the latest & greatest for all things Anime. I’ve envisioned a design concept that really aims to put the user first in every way, and all of it in a clean, minimal, innovative design package.

Objective.

The CEO at Nextec Inc. stated that he had struggled for over 12 years working with designers and developers overseas to develop, fix, and tweak his existing corporate website to no avail. He asked if it was possible for me to deliver a modern website that presented his company well.

(Old) Home

(Old) About

(Old) Rentals

(Old) Testing

(Old) ESRA

(Old) Facilities

Research + Architecture.

User research for Nextec Inc. required addressing the needs of the business and the user. Finding the intersection was pivotal in creating the new website’s architectural foundation.

Persona—Student.

Persona—Operator.

Persona—Executive.

Action.

The CEO at Nextec Inc. stated that he had struggled for over 12 years working with designers and developers overseas to develop, fix, and tweak his existing corporate website to no avail. He asked if it was possible for me to deliver a modern website that presented his company well.

Clean Aesthetic.

Revamp website with clean, modern design aesthetics that allows for very complex and technical information to be fed directly to the user.

Approachable.

Competitor’s websites are hard to read and filled with complex technical and busines jargon. Leverage my status as industry outsider to make it easy to understand.

Marketable.

Sales model involved sales teams sending cold calls and emails to “convince” testing centers to partner up. Design a website that can sell on their behalf, creating online sales conversions.

Action.

The CEO at Nextec Inc. stated that he had struggled for over 12 years working with designers and developers overseas to develop, fix, and tweak his existing corporate website to no avail. He asked if it was possible for me to deliver a modern website that presented his company well.

Various Image Assets